Creative Director What Is the Definition of Business of Art and Design
What is Art Direction & Product Design?
Then what is Fine art Direction? What is Production Design? At the finish of my initial introduction piece to this series, I mentioned "definition" and "what it means" in the same sentence. In an artistic setting, I believe it is of import to sympathise both the definition of these jobs and departments and besides 'what it means.' By that, I hateful what is the actual application of these roles and how will they affect my film. Prior to working on my most recent feature, I was ofttimes confused about the specific definitions of Fine art Director and Production Designer. In many cases, I felt it was the aforementioned thing, just a different description. Even on major productions these two positions can exist ambiguous. These role assignments profoundly depend on the scope and overall budget of the moving picture. For smaller films, they can be one and the same. In the instance of Popular-Up, our Production Designer spearheaded the entire art department, and a 2nd-in-command was appointed under the championship of Art Director. It was only through intense observation and articulate advice that I began to get a better grasp on the nuances of each role. Let'southward try and demystify each responsibility.
What is Product Design?
Product Design encapsulates a holistic, visual arroyo to an entire film. This procedure determines the await of the environment, which includes locations, colors, textures, space, and objects that are used in a scene. Also the aesthetics of an actor's presentation, costume, and makeup. This creates (or is created from) an overall colour palette for the film - a key requirement in filmmaking that tin can take a profound touch on on the tone and underscored bulletin of your picture. A dandy example of a cohesive colour palette from the movie Dredd. 
What is Fine art Direction?
When Art Direction is thrown in the mix, I often think of the term "Project Direction". If a Production Designer oversees the unabridged await of the movie, an Art Managing director'due south chore is to facilitate and implement the Product Designer's creative intent. This somewhen gives the motion picture its unique visual identity. They take intendance of the nitty gritty bits. From the largest scale locations to the smallest details. On a finer level, fine art direction also encompasses several other important things such as tweaking and fixing up a location and so that information technology looks correct on screen. This can exist referred to equally "set up dressing". Art Direction also includes props & wardrobe. These elements, when chosen wisely, volition return a scene more believable or convincing. The overall aesthetic, dictated by a Production Designer and implemented by an Art Director, influences the concluding motion picture as much every bit lighting, storylines, and dialogue.
Why is this important to y'all?
So, allow's broaden this conversation a bit. What does Product Design & Art Management actually mean when given priority in your filmmaking process? What are its implications? Well in short, past spending extra time or allocating a few more fiscal resources to that surface area, your images can start to have on an augmented reality. You will also detect how much easier it becomes to lite a scene or location. Your images will look decent no matter where y'all block or motility the camera. You will also begin to see the how color & texture will affect your lighting choices, and y'all'll capeesh how much more your work is afflicted past someone else'south creative choices. Till the next installment, I'd similar to leave you with these thoughts on Production Design (and so ultimately Fine art Direction) that we'll be digging in to over the adjacent few articles.
Color palette from the movie 300 
***** Read the rest of the series! Read Office one hither: Introduction Read part 3 hither: 3 Fine art Direction Tips for Productions on a Budget Read Part 4 here: Graphic Novel Inspiration: Frank Miller and Zack Snyder Read Part 5 hither: Lessons from a Master – John Seale, ASC ACS Read Office 6 here: 4 Lessons from a Film Prepare 
Source: https://www.zacuto.com/blogs/blog/what-is-art-direction
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